ABOUT

In 2018, OPEYEMI JOSEPH "ye" Fatuki saw a vision, a route, a lifestyle. That has never been taken before

FUCK-THESE-BRANDS is a community, a creation,  a TEAM. FUCK-THESE-BRANDS AREn’t JUST words thrown together it's a MOVEMENT. This Brand was created to INSPIRE CREATIVE AND DREAMERS AROUND THE TO DO.

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“NEVER HAD SHIT SO I SAID FUCK IT”

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THE IDEAS THAT ARE PRODUCE & THE COLLABS THAT WE DO ARE TO SHOW homage to the influences that have been a part of my life growing up! My brand also pays tribute to those brands that BEGAN AS AN. “NEVER HAD SHIT SO I SAID FUCK IT” this statement is how I feel every designer, ARTIST,& CREATIVE has taken IN ORDER TO BECOME WHAT THEY'VE ALWAYS DREAM OF.

That’s how every brand started they didn’t have anything but they did have an idea so they DID SAY fuck it let’s do it.

 

Stan Lee had an idea for Spider-Man. He talked about how Spider-Man was a teenager THAT had superpowers but his boss thought it was the dumbest idea ever. Stan Lee BELIEVED IN HIMSELF & didn’t let HIS BOSS stop him. SO WHAT DID STAN LEE DO he said fuck it and decided to publish the Spider-Man character and NOW Spider-Man is one of the top fan-favorite characters in the MARVEL series.

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“NEVER HAD SHIT SO I SAID FUCK IT”

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- FUCK-THESE-BRANDS